Adbrite shutdowns from Feb 1, 2013

Ad Exchange service provider Adbrite had sent mail to their Advertisers and Publishers stating that it would cease their operations from Feb 1, 2013.

Mail is as below.

Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders, we have decided to cease operations on Feb 1, 2013.

This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down.

AdBrite, Inc. is based in San Francisco, California and was second option for Advertisers and publishers of Google Adsense.